Category: Big firm capability. Small firm mentality

looking beyond Google’s third-party cookie death

My name is Anders and I love to write! My blog is about the potential of a new browser that I think could be the next big thing. But before we get to that let me explain to you why I love writing.

Google has been under fire for its handling of user data in the wake of the Cambridge Analytica scandal. The company has been accused of bullying third-party web analytics companies into continuing to collect user data on Google’s behalf, even after it knew the companies were collecting it without consent. Google is not the only tech giant facing questions about data collection—Apple has been accused by Donald Trump’s administration of unapproved data collection—but the company has taken a leading role in shaping the debate.

30-second summary:

  • By 2020, most of the $181.7 billion in revenue came from ads on Google’s sites or network.
  • Even if third-party cookies are phased out in 2022, the search giant will still have plenty of first-hand data from more than 270 products, services and platforms.
  • The Trade Desk’s share price fall of 20% – proof of Google’s monopoly and why it should no longer have one
  • Google expert Susan Dolan draws on her wealth of experience to detail the current state of research, draw conclusions, and predict key future themes that will arise from the death of the 3p cookie.

When you think of search as a jungle, you will automatically think of Google as one of the major players in this arena. This has been the reality for decades, and we all know the drawbacks of autonomy, so the industry now recognizes the need for regulation. Google has announced that it will remove third-party cookies from 2022. But a lot can happen in a year, 2020 is proof of that! Does this mean that cookies will finally be forgotten? Think about it. I dove into my years of online experience to share some thoughts, observations and ideas on what this really means.

For once, Google was behind.

Given the monopoly that Google enjoys and the list of lawsuits (antitrust and others), this is a regulatory measure to create a less network-like environment that seeks transparency and equality among search engines. But Firefox and Safari are already ahead of Google in 2019 and 2020, respectively. Safari has the 23. In March 2020, the Intelligent Tracking Prevention (ITP) update for Safari was introduced. Firefox introduced enhanced tracking protection in September 2019 to improve functionality and protect users from third-party tracking cookies and cryptocurrencies.

Google’s decision to respect user privacy

Google recently announced that it will no longer use logins. Google is developing a privacy sandbox for publishers, advertisers and consumers to balance control, access and tracking of data. The idea is to protect anonymity while providing results for advertisers and publishers. The Privacy Sandbox will make use of the FLoC API, which can be useful for interest-based advertising. Google does not use fingerprints or PII numbers based on the email addresses of people who use other browsers. Google will move to a public model similar to that of Facebook, which aggregates users for profiling purposes. Did that raise any eyebrows? And that’s not all.

Don’t be fooled – they still have a generous distribution of data from the first batch

Google already has a wealth of historical, individual and unique data that it has stored, analyzed, predicted and mastered across all its platforms and services over the years. These statistics give a clear indication of the seriousness of the situation:

  • Google has more than 270 products and services (Source)
  • Of the major search engines, Google had a global market share of nearly 86% in January 2021 (source).
  • In 2020, most of the $181.7 billion in revenue came from ads served by Google or Google Network Sites (source).
  • There are 246 million unique Google users in the United States (source).
  • Google Photos has over 1 billion active users (source)
  • YouTube has over 1.9 billion monthly active users (source)
  • According to Google’s statistics, Gmail has over 1.5 billion active users (Source).
  • A lesser known fact: Google Ads has more than two million accounts (source)
  • More than 2.9 million businesses use one or more of Google’s marketing services (source)
  • By January 2021, Google had captured 72% of the global smartphone operating system market with Android (source).
  • Google performs 3.5 billion searches per day and 1.2 trillion searches per year worldwide (source)

Google has a seemingly endless array of products, services and platforms. Here’s the full and exhaustive list of Google’s giant screen. Source: Matrics360 Google already has access to yours:

  • Location
  • Search history
  • Credit/debit card information sent to Google Pay.
  • Data of companies (more than 2,9 million!) using Google
  • Your device’s microphone
  • Mobile keyboard (G-board)
  • Applications downloaded from the Google Playstore and made available to you
  • The camera system, and this is not even the tip of the iceberg…

Google’s decision to remove third-party cookies caused The Trade Desk’s shares to fall by 20%

No one should have a monopoly, and this case is clear proof of that. Google’s decision to scrap the 3p cookie has shaken up The Trade Desk’s share price, resulting in a 20% drop. The Trade Desk is the largest on-demand platform (DSP), and Google’s solution eliminates the demand for The Trade Desk’s patented Unified ID 1.0 (UID 1.0), a unique asset that eliminates the cookie synchronization process and offers up to 99% match accuracy. Google’s statement not to use PII also threatens the fate of The Trade Desk’s Unified ID 2.0, which already has more than 50 million users. Here’s what Dave Pickles, co-founder and CTO of The Trade Desk, said, Unified ID 2.0 is an industry-wide collaboration involving publishers, advertisers and all players in the ad-tech ecosystem. UID is an opportunity to engage with consumers and provide them with the transparency we as an industry have long sought. At Adweek’s town conference in March, advertisers and publishers were haunted by the mystery surrounding Google, as Google declined to attend the event. There is growing concern in the industry that Google is using this situation to gain a new dominant position for its own benefit.

We like cookies (only if they are on the plate)

Cookies are annoying because they leave crumbs all over the internet ….! Did you know that this is how people feel when they are followed online?

  • 72% of people believe that almost everything they do online is tracked by advertisers, technology companies or other businesses.
  • 81% stated that the potential risks of data collection outweigh the benefits.

This data is from the Pew Research Center, but ironically I found it on one of the Google blogs. Looking for a way to escape those cookies or to understand what the world’s biggest cookie jar is, I turned to YouTube, which with over 1.9 billion monthly active users seemed like a good place to start. You can check out this link to see how ads are personalized for you – the list goes on and on! Curiosity of YouTube led me to this page to see how my cookies are used (they can be deselected). Even my least used account had 129 pages in that list, imagine how many pages have access to your data right now. When I first cracked the page rank algorithm in 2011, I could already guess Google’s power and where the giant was headed: the playing field just wasn’t big enough. Ultimately, the death of the cookie paves the way for transparent advertising and a user-centric, privacy-friendly web experience. This is what I plan for research and digital:

  • Focus on ethical consumers
  • Adtech companies work together to find ways to respect their audiences’ privacy
  • A more private and personalised web
  • More discussion about the amount and type of data collection that is ethical.
  • More choices under the user manual
  • Increasing use of alternative browsers
  • Encouraging users to provide their data voluntarily
  • More effective use of technology for

What do you think of the current internet climate? Join the conversation with me at @GoogleExpertUK. Susan Dolan is a search engine optimization consultant who first cracked Google’s PageRank algorithm, which was confirmed by Eric Schmidt’s office in 2014. Susan is also CEO of The Peoples Hub, which was founded to help people and love the planet.

Frequently Asked Questions

What will replace 3rd party cookies?

One of the most common concerns about Google’s third-party cookie death is that websites will need to be completely rebuilt to adopt a new set of cookies. The reality is that this isn’t the case at all. Instead, this change will simply require websites to adopt a new method of storing cookies. In the last several years, the web has become increasingly personal. Websites require users to give them permission to store information on their computers, and users are becoming increasingly aware of the privacy implications of this practice. However, there is one area where users have little control over the data being stored by third-party sites. As it stands, users are powerless when it comes to preventing their web browser from being hijacked by third-parties, through the use of “cookies”—small files sent by websites to user’s browsers.

Are third-party cookies going away?

Google announced yesterday that it will be simplifying the process of managing cookies by dissolving the ability of advertisers to place third-party cookies on the user’s device. This new policy will mean that ads will be more targeted and less obtrusive. However, it will also mean that the ability to place third-party cookies will be lost by default. This is a big change for the web. What does this mean for the users and the advertisers? Since the introduction of the new WebKit browser engine in 2014, web developers have been able to use the unique capabilities of the technology to create a richer, more immersive web experience. For developers, WebKit is a very exciting technology, and it is our focus moving forward. We are striving to deliver the best user experience possible for all of our users, and we are making it easier than ever for developers to build on top of our open source WebKit browser engine.

Should I block 3rd party cookies?

Google announced yesterday that beginning for some users of the Chrome browser, it will start blocking all third-party cookies by default. This means that if you’re going to use third-party analytics tools, you’ll need to check the “allow all cookies” box on your Chrome browser’s settings page. This is all part of a “Do Not Track” pilot program that Google rolled out in June. The company said it will start looking at the data that third-party tools collect and use to make decisions about which ads to show users. Google’s recent browser push to limit third-party cookies in hopes of improving user experience and security has some users rejoicing. But before you get too excited, it is also worth taking a look at the downsides of allowing third-party cookies to remain.

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Casio smartwatch for men – The Casio PRO Trek Smart

The Casio Pro Trek Smart is an activity tracker and smartwatch that operates as a watch and a standalone smart device. The smartwatch features a 1.32-inch Amoled display with a resolution of 240 x 240 pixels. The display is protected by Corning Gorilla Glass SR+ to ensure durability, and its always-on screen allows users to take incoming calls and notifications.

We have a special offer: Casio PRO Trek Smart watch for men, black color, never been worn, original box included, retail price: $499.99.

The Casio PRO Trek Smart is Casio’s entry in the crowded smartwatch market, with a price tag that’s below that of the Apple Watch. The PRO Trek Smart is the first model to feature a touchscreen and built-in GPS (a welcome feature for outdoor users), and it also has a few other features that make it a step above the rest.

Casio recently unveiled its latest smartwatch, the Casio PRO Trek Smart. This time it’s an outdoor smartwatch with GPS and runs on Android Wear 2.0. The Casio Pro Trek smartwatch is an iteration of the first version. This digital watch is designed for travel, nature walks and frantic adventures. It’s at your service whether you need GPS, compass, motion detection or Android Wear. Let’s unpack the details and see if it helps the real researcher.

Design and construction

With a military-grade design and 50m (5ATM) water resistance, the Pro Trek is ready for the toughest conditions, from wet to sunny. It features a dual-layer display mode (full color and monochrome) and a 1.32-inch touchscreen with protective coating. The shape and style are reminiscent of the famous Casio G-Shock watches. This smartwatch is big enough for wide wrists and is fairly heavy, so it looks sturdy when you wear it. Dimensions: 61.7 mm high, 57.7 mm wide and 15.3 mm deep. The whole thing weighs almost 100g! Two color options are available: black and orange. In our opinion, the black model is the big winner.

Technology

Powerful dual display mode

The Pro Trek is equipped with a dual layer LCD display. One is a color LCD screen, useful for viewing color maps, events and navigation. The other screen, a monochrome LCD, is used to display modes and simple functions that remain visible (to save battery power).

Stand-alone GPS mount

In the wild, mobile phone reception is not always possible. For example, the built-in standalone GPS helps you stay on course even when you don’t have a data connection. It uses low-power GPS, which uses Russian GLONASS as well as Japanese Michibiki and American GPS, for accurate positioning on the color screen.

Android Wear 2.0

With this device you can use the basic functions of Android, but also many applications from the Google Play Store. Google Assistant, Music, Google Fit, Google Play, Facebook, Messenger, Uber, WhatsApp and most of the usual apps are at your disposal.

Four-way sensors

The Pro Trek is equipped with four sensors, including accurate barometer, altimeter and compass measurements (no smartphone required).

Fitness Tracker

It has various features for tracking outdoor activities like swimming, canoeing, hiking, camping and many more available on the Google Play Store for Android Wear. word-image-18043

Quartz movement

The clock indicates the time by means of an electric quartz. It constantly oscillates at the right frequency to get the right time.

Military class

Made from military-grade materials, the Pro Trek weighs 810 grams and is waterproof to 50 meters. It even meets the requirements that military equipment must meet to be considered field-ready. This watch is ready for battle!

Synchronization

Synchronization with your mobile phone is not a problem. It works perfectly on phones running Android 4.3 or higher and iOS 8.2 or higher. Bluetooth 4.1 and WiFi are also supported.

Battery life

The battery life of the Casio Pro Trek Smart is within its specifications. The battery lasts more than a day when GPS is enabled, which is one of the best values. The most useful use is with a watch; even with GPS turned off, it lasts up to a month! Features designed to extend battery life include a second monochrome LCD and low power GPS. Potentially, solar panels would be a good way to extend battery life. But I think that raises the price considerably.

Is the price reasonable?

The Pro Trek is easily one of this year’s best military smartwatches. It has great endurance, sleek interface, Android Wear 2.0, GPS, activity tracking and many other great features. A heart rate sensor is not present in this case. But is it really suitable for this type of watch? Casio is targeting an audience of outdoor enthusiasts such as runners, mountaineers and hunters. Do they really have to wear a heart monitor? Sure, these are important things, but I don’t think it matters much in this case. Runners will love it, but what about walkers? It also significantly reduces battery life. The battery life is also very impressive. Considering the power-hungry features, the lithium-ion battery does an excellent job. This watch is expensive (as expensive as the Apple Watch), but for a certain niche audience, it’s worth it. This is not a device for the typical city person. Moreover, it is designed for those who need an accurate map and compass – a rugged, well-designed and fantastic watch for a very specific target audience. If you like our content, follow us on social media for the latest smartwatch news and reviews. word-image-18044 Maigen is a versatile writer, proofreader and experienced smartwatch writing and editing professional.Casio’s new PRO Trek Smart is a fairly exciting addition to the company’s line of smartwatches. It features a 1.6″ 240 x 240 pixel color touch screen, a 1.6GHz sensor-based processor, an accelerometer, a GPS, an altimeter, a barometer, and a heart rate monitor, all packed into a stainless steel casing.. Read more about casio smartwatch 2020 and let us know what you think.

Frequently Asked Questions

Are Casio ProTrek watches any good?

The Casio PRO TREK Smart is a smartwatch made for men. This smartwatch is the latest of the PRO TREK line, which in itself is a collection of models that chronicle the history of the PRO TREK line in a very unique way: they visually trace the evolution of the line, starting at the original PRO TREK and ending with the PRO TREK WSD-F20, showing the evolution of timepiece technology. Casio ProTrek is a smartwatch from Casio, that is designed for men. It comes in two models, with the main difference being the type of band. The original model comes with a metal band, while the ProTrek II comes with a leather band. Both models are, however, fully waterproof to 30 meters (100 ft.) for the ProTrek II. Both models have a traditional watch face, but differ in the use of the hour and minute hands. The ProTrek II has a silver dial with a colored “dot” (minute hand) and a black and white “bar” (hour hand) while the original model has a black dial with a white dot (minute hand) and a black “bar

Which Casio ProTrek is best?

Casio’s ProTrek Smart watch series is an Android Wear watch that is great for those who want to experience Android and Wear while looking good. The Casio ProTrek comes in two different styles, one for men and one for women. Both styles are adjustable to fit any arm size and are water resistant up to 50 meters. The battery life of the Casio ProTrek lasts up to four days on a charge. The watch is compatible with all apps and has thousands of watch faces available to choose from, giving users a ton of options. This is a review of the Casio PRO Treksmart PRO TREK Smart, which is the latest Casio branded smartwatch available on the market. The watch uses the well-known Casio G-Shock watch platform and comes in three different versions with very different features: Casio PRO TREK Smart (Silver), Casio PRO TREK Smart (Black), and Casio PRO TREK Smart (Red) (I have the Silver one).

Does Casio make a GPS watch?

The Casio PRO Trek Smart is a smartwatch with GPS functionality that was released in April 2017. The watch is powered by Android Wear 2.0, meaning it looks and works like a regular Android smartphone. The watch can be used to receive notifications from Android Wear apps, track activities, and call or message people via Android Wear’s built-in speaker and microphone. Smartwatches are not new—the technology has been around for more than twenty years—but they’re still a bit of a novelty to most people. So, when I started looking at new watches, I was surprised to find that the only companies making serious GPS-enabled models were Japanese. Casio’s new G-Shock line is the first (and only) serious “GPS watch” on the market, and their new G-Shock GW-G1000 (pictured to the right) has a pretty decent feature set. Though I haven’t actually used it, I like the idea of GPS watches—the idea is that they’ll help you locate yourself at any time, and eventually help you find your way to places you can’t see

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Some Great Solutions to Boost MacBook’s Performance

The original MacBook Air was a great laptop, but it had its fair share of shortcomings. The most of those were related to its performance, which was slow at best, but it wasn’t just the performance that could be improved either. One of the things was the MacBook Air was designed to run at a high CPU temperature, which in turn made it shut down pretty often due to overheating.

To turn it up a notch, consider using a Thunderbolt 3 or 3rd gen Gigabit Ethernet hard drive. These devices allow for a staggering amount of bandwidth when you are using a Thunderbolt 3 port. You can pick up a 3rd gen Gigabit Ethernet drive for about $30 or $40. If you don’t want to pay for one of these, you can use a Thunderbolt 2 enclosure to plug a 3rd gen Gigabit Ethernet drive into; you can pick these up for about $15.

If you’re a Mac owner, you know that your laptop is nothing short of amazing. But did you know that a few tweaks can make your MacBook even better? You can optimize performance with the help of the best Mac performance tuning apps. In this post, I will show you some great solutions to boost MacBook’s performance.

MacBooks are pretty reliable, but you shouldn’t expect them to be flawless. Sooner or later you will notice problems with your computer. These include crashing, freezing and performance degradation in video games, regular appearance of a spinning beach ball and insufficient battery life. If these problems become too obvious, don’t expect them to go away on their own. No, you should make an effort to make them less visible or disappear altogether. And to help you with that, here are some good suggestions that will help you.

Make sure the system is free from malware

Malware and other cybersecurity threats should be checked as a priority when you notice a sudden decrease in your MacBook’s performance. While Macs are fairly reliable and not as vulnerable to cyber security issues as other devices, there are still threats that attack macOS and cause problems. In addition to scanning your system and removing corrupted files with antivirus software, you can add an extra layer of security by enabling the firewall. Using virtual private networks when surfing the web is also useful if you pay for a VPN.

Control of background and visual effects

Saving system resources should also have a positive effect on the overall performance of your MacBook. Some people overdo it with background applications and leave them running even when they are not needed. At the same time, some Mac owners forget to close the startup applications as soon as their computer boots up. word-image-18308 Add to that the fact that you probably have keyboard lighting or some other unnecessary visual effect enabled, and the overall use of Mac resources is woefully inadequate. Take the time to step out of your usual routine and turn off unnecessary visual effects. For background applications, you can check the activity indicator and sort the processes by CPU or RAM usage to see which applications are consuming the most resources.

Prevent the desktop from becoming cluttered with application and document shortcuts

Saving shortcuts to applications and important documents is convenient because you don’t have to search or navigate through multiple folders and directories to open files. However, this convenience causes performance issues for the MacBook. Every shortcut on the desktop is a source of resource consumption. When you switch from the Mac desktop to other tabs, the system displays the desktop icons. And the more icons there are, the worse the problem gets. Avoid clutter on your desk. Instead of saving your shortcuts and documents there, move them to another folder on the MacBook and use the search function to find the file again if you forget where it is. Using the search function may take a few extra seconds, but those few seconds are worth it.

Hardware upgrade if Mac model is compatible

Investing in hardware upgrades can be quite expensive, but for Mac users the biggest problem is not money, but compatibility issues. Not all models are compatible with the new devices. word-image-18309 However, if your model is compatible and you have the money, you can upgrade your old MacBook with new hardware. The most popular options are adding memory and replacing the hard drive with a solid state drive. SSDs are much better in terms of speed. Attention should also be paid to the external graphics processor, however, eGPUs are quite expensive and you may not notice a big difference unless you are playing video games or watching HD media.

Clear out the clutter to free up space on your MacBook

If you can’t free up space on your MacBook, you shouldn’t expect your computer to perform at its best. Memory shortages are not uncommon, as Macs generally have weak memory devices. In addition, the latest models are equipped with SSDs instead of HDDs. Although the first option is better in terms of overall performance, it offers less space. There are several tricks to overcome the lack of memory on your Mac. These techniques include:

  • Do not store large media files and use streaming platforms to watch movies and TV shows or listen to music.
  • Remove temporary system garbage, such as. B. Backups and application caches, with the cleanup utility.
  • Delete old applications, downloads, media and other files you no longer need.
  • Look for possible malware that may be taking up disk space.
  • Move files to an external hard drive or iCloud.

Remove dirt that has accumulated inside the notebook

Make it a habit to dust the inside of your laptop, or have someone do it for you if you’re afraid you’ll damage the internal hardware. Dirt in the computer causes performance problems. This also stresses the internal fans and leads to overheating.If you are a Mac user and one day your computer suddenly works very slowly, you no doubt feel annoyed. It is no good just doing a hard reboot without a proper solution. Luckily, you can find some very easy ways to boost your MacBook’s performance.. Read more about five tips to speed up your mac and let us know what you think.

Frequently Asked Questions

How do I clean up my Mac to make it run faster?

Mac owners have been complaining about their computers slowing down and becoming sluggish for years. Contrary to popular belief, that’s not because your Mac is old—although it’s true some models age faster than others—it’s because of the hard drive. It’s the primary component in your Mac, and it constantly runs in the background, loading and deleting files and performing other tasks. This constant activity uses up the RAM, which keeps your Mac running at top performance. For many Mac users, performance is a constant concern. If you’re looking for ways to make your Mac run faster, you’ve come to the right place. There are many things you can do to keep your Mac running at optimal performance.

How can I speed up my Mac 2021?

Mac users have traditionally been a little bit slow in terms of performance. But 2018 is the year concerning speed. The entire SSD technology has evolved, boosting speeds and filling up the gap between HDD and SSD. But do you know how to speed up your Mac in 2019? How can you boost your MacBook’s performance? In this article, I will discuss a few ideas that will help you speed up your Mac. The MacBook was released in the second quarter of 2014 and is Apple’s most powerful laptop. It boasts a new keyboard, high speed processors, and a retina display. It is fast, sleek, and powerful and is a must-have for anyone who travels and works on the go. But what if you could make the MacBook even faster?

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